Hi, I'm Pris,

fashion journalist-columnist-copywriter turned designer turned Jackie-of-all-trades of Frederick & Sophie. I created Frederick & Sophie together with my husband, Markus. We built our family start-up while raising Indy, our slightly sarcastic, highly imaginative son.

I dreamt of an online “happy place” that fused our cosmopolitan lifestyle with a sense of awe and wonder. A place filled with products and stories that add joy to the everyday.

In 2013, my husband, Markus, and I, opened the doors to the Frederick & Sophie atelier. We had traveled the world to source a very rare Egyptian cotton yarn, had found the perfect fabric manufacturer to turn that yarn into fabric, and with the help of a small, dedicated team of female tailors from Germany, Ireland, US, and Australia, we designed and produced a T-Shirt centered capsule collection of Egyptian cotton leisurewear, in Berlin.

While working on our leisurewear label, Markus and I felt that the online space lacked a place of discovery to sell our super-soft designs (what can I say? We were picky. These were our babies). We imagined an online place filled with beautiful products from niche brands around the world, and joyful content that felt like kitchen-table talk. A place that fused our cosmopolitan lifestyle with a sense of awe and wonder.  



So, we turned Frederick & Sophie into exactly that. A lifestyle destination that adds joy to the everyday through F&S SHOP, a meticulously curated assortment of uplifting products from niche, lifestyle, toy, home, and gourmet brands from around the world, and F&S WORLD thoughtful, covetable, and ever-evolving content. The writer in me can’t help to add a fictionally fabulous note with F&S Stories.

Markus and I aim to add a sense of joy to the everyday. In a polarizing world this is our “happy place,” our whimsical treasure trove. 

I hope it soon will be yours too. 



Astrological Sign


Favorite Villain

Dr. Heinz Doofenschmirtz

Bad Habit

If overthinking burned calories, I’d be dead.

Myers Briggs


What’s my passion

Reading, writing, pondering. In no particular order.


Desserts. I work out because of them.

Hidden Talents

Cartoon voice impressions and accents.

Talent I wish I had

Making desserts like a pastry chef.


My curiosity, imagination, passion for learning, and seeing possibility and potential in failure. And my Krav Maga skills.

Breakfast of Choice

Black Nespresso coffee, gluten-free corn or
quinoa flakes with almond milk.

My Style in 3 Words

Balance, simplicity, comfort.

My Life in 6 Words

Not quite what I was planning.